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CUDL Has a New Look – Introducing our New Brand and Website

For more than 25 years, CUDL has been a driving force in connecting auto dealers with credit unions. Our technology has closed more deals, elevated the auto buying experience and transformed indirect lending.

As we look forward to the future, we’re excited to introduce our new look and new website.  We invite you to take a test drive.

What’s new?

We’ve refreshed our branding to better match our philosophy, history and extraordinary team. CUDL is a strong, connected and innovative organization that puts people first, and our new brand reflects and communicates this.

Our focus is on connecting dealers with credit unions and their members. We’re bringing back the humanity, the handshake, the moment when the dream of buying a vehicle becomes a reality.

With CUDL, we’re redefining the auto shopping and finance experience with innovative technology. Beyond our technology however, CUDL’s success is ultimately the result of our human-centric approach, which builds strong partnerships between dealers and credit unions, and their members. It’s not the technology alone, it’s also the people the technology serves.

Building technology that puts people first is a tall order, because technology has traditionally been used to improve speed and efficiency, at the expense of removing the human experience. CUDL is different.

CUDL is so dedicated to delivering on this human centric promise, we’ve unveiled a new website that connects dealers with the technology and services necessary to improve the overall sales and finance experience for dealers and their customers.

Who we are

From our financing platform and expansive credit union lending network to the AutoSMART vehicle shopping program that maximizes exposure of your inventory to in-market shoppers, and our Second Look program, which finds a way to close more deals, CUDL delivers the technology dealers need.

The CUDL network of credit union lenders, representing 1,100 of these trusted financial institutions, has been the nation’s number one auto lender since 2017. Over the past 25 years, we’ve helped 15,000 auto dealers just like you connect with these lenders to finance more auto purchases. In fact, half of all franchise dealers in the U.S. are using the CUDL system.

Our reach is broad, but our focus is local. That’s why the CUDL system works, because it matches local customers shopping at local dealers with local lenders. It creates a strong ecosystem of trust and auto sales in your own market.

Our new website and fresh look reinforce our commitment to delivering the technology and services to automotive dealers that drive a better, more human-centric auto buying experience.

Discover how CUDL can help your dealership create more sales opportunities and deliver a customer-first sales experience.


Same CUDL. New Vibe. // Learn more about our fresh new look in this quick video


Say “Hello” to the new CUDL Brand

For more than 25 years, the CUDL brand has been a driving force in helping dealerships close more deals. And now, we’re excited to share the NEW CUDL brand— rooted in a customer-first philosophy. Head to our website now to experience the new look…

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