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Dealer Overview

Less Spinning Wheels.
More Closing Deals.

Welcome to the largest credit union financing network, streamlined for today’s customer-focused dealerships

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Learn how CUDL has supported dealers’ success over the past 30 years. Meet Al Gutierrez, a dedicated dealer client experience manager, showcasing CUDL’s commitment to nurturing strong relationships and facilitating success for our network of auto dealers.

 

Powerful Platform. Solid Local Support.

Engineered with automotive dealers in mind, CUDL offers the most complete consumer financing solution for your dealership. We’re talking access to great finance options, deal-closing rates, friendly service, and meaningful local partnerships.

With CUDL you’ll experience:

  • Secure DMS integration for real-time data transfers
  • Instant access to accurate customer loan data with Payoff Solution
  • A comprehensive deal queue that puts all loan details in one place
  • More loan opportunities with a streamlined pre-approval process
  • An in-market support team to help you increase sales and build lender relationships
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CUDL Dealership Success

Learn how CUDL is revolutionizing the way dealerships connect with customers, partners, and lenders.

Discover how accessing SmartFund via CUDL helps Cardinale Auto Group give customers a fast, easy, and confident car-buying experience.
Discover how team members at Phil Fitts Ford leverage CUDL to streamline financing, reduce paperwork, and enable customers to work directly with their credit unions.
National Variable Operations Director of Napleton Auto Group, Preston Stewart, shares how CUDL is revolutionizing the way dealerships connect with customers, partners, and lenders.
Explore how CUDL connects Future Ford and Maita Toyota with hundreds of credit union lenders to streamline approvals and expedite funding.
See how CUDL's user-friendly interface gives Young Volkswagen of Layton's customers and teams a simplified process and a smooth experience.
   
   

Leverage the Nation's Largest Credit Union Lender Network

Expand your financing options and gain access to more in-market shoppers while delivering a more human(e) approach to car buying that never loses sight of the customer experience.

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AutoSMART Expands Your Inventory Exposure

AutoSMART’s suite of digital retail solutions gives your dealership the tools it needs to get more attention from in-market shoppers by increasing your listing visibility, improving relationships with local credit unions, and driving sales. It’s an online shopping site, advertising network, and marketing resource all rolled into one.

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What they are saying

“[AutoSMART] allows users to access our inventory of about 1,800 cars at any time through their credit union portals.”
Tony Troussov
Tony TroussovGroup Finance Director
“CUDL’s helped us develop new relationships with customers across a wide base. If we didn’t have the CUDL relationship, we would not have a relationship with that customer.”
David Dunn
David DunnGeneral Manager
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Drive More Deals Over the Finish Line

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NADA 2025 | Discover CUDL’s new features and grab a $50 gift card at the show. PRE-BOOK A DEMO →
A salesman meets with a couple inside a dealership showroom
A salesman meets with a couple inside a dealership showroom
NADA 2025

Shift Your Business Into High Gear.

Visit us at booth #1809 and explore exciting updates designed to drive your dealership’s success. Schedule your personalized demo in advance and receive a $50 Amazon gift card. Time slots are limited.

Tap into largest network of credit union lenders and put the power of consumer-friendly financing at your fingertips.

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Say “Hello” to the new CUDL Brand

For more than 25 years, the CUDL brand has been a driving force in helping dealerships close more deals. And now, we’re excited to share the NEW CUDL brand— rooted in a customer-first philosophy. Head to our website now to experience the new look…

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