Human-Centric
Automotive Financing
An integrated financing platform built to connect dealerships to the nation’s largest network of credit union lenders
$458 billion
Total Loans Funded (through 2023)
Total Loans Funded (through 2023)
We are here to bring back the humanity, the handshake, the moment when the dream of owning a vehicle becomes a reality. That’s why we focus on connecting dealerships to credit unions and their members.
Welcome to the CUDL financing platform and lender network. Developed for speed through efficiency, our intuitive interface and understanding of the needs of dealers make financing with credit unions simple and easy – with no back and forth required. Because when you set out to optimize the business side of the car buying journey, delivering great financing becomes the easy part.
With over 1,100 credit unions nationwide and counting, we connect dealers to more than 64 million potential customers. It’s easier than ever to access pre-approvals, so you can provide a seamless car buying and financing experience.
CUDL is a digital platform to help you sell more cars. That starts with giving customers better visibility into your inventory with AutoSMART – a stress-free digital retail platform connecting in-market customers to your cars. Then close the deal with the consistently great financing options offered by CUDL credit unions.
We designed CUDL to be a customer-first solution that seamlessly integrates auto-shopping and financing into a more human(e) experience. Working with credit unions provides great financing options—and happier car buyers. We built CUDL with people as the focus, so it’s that much easier to provide stellar customer experiences.
We collaborated with dealers to design an easy-to-use platform that allows your staff to be up and running in less time so they can spend more of it helping your customers find the car of their dreams.
With over 1,100 partner credit unions nationwide, CUDL can expand your range of financing options. By utilizing CUDL and products such as AutoSMART, dealerships spend less time securing finance and marketing solutions, and more time focusing on moving inventory.
Dealers on the platform
Total funding in 2023
With an unrivaled, sophisticated suite of indirect lending solutions designed around credit union performance and member experience, and over 19,000 dealerships and 50% of all franchise dealers in our network, CUDL is the market-leading indirect lending platform for credit unions.
From user training programs to features and system updates, we have the resources you need to optimize your performance and ensure you always have the latest news and status updates.
“CUDL’s helped us develop new relationships with customers across a wide base.”
DAVID DUNN
General Manager
Credit union members represented
CUDL gives you the flexibility and speed to process applications faster and easier. And it plays well with others, providing a non-intrusive, secure integration into your existing DMS and CRM for real-time data transfers. Only the relevant data is collected to complete the application. You don’t need a technical mechanic, because we had you in mind when we designed the platform for your success.
Strengthen your business, stay ahead of what’s next, and help more customers secure the financing they need. See why your dealership should tap into the nation’s largest credit union auto lending network to move more inventory, faster.
For more than 25 years, the CUDL brand has been a driving force in helping dealerships close more deals. And now, we’re excited to share the NEW CUDL brand— rooted in a customer-first philosophy. Head to our website now to experience the new look…