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Dealer Overview

Less Spinning Wheels.
More Closing Deals.

Welcome to the largest credit union financing network, streamlined for today’s customer-focused dealerships

Learn how CUDL has supported dealers’ success over the past 30 years. Meet Al Gutierrez, a dedicated dealer client experience manager, showcasing CUDL’s commitment to nurturing strong relationships and facilitating success for our network of auto dealers.


Powerful Platform. Solid Local Support.

Engineered with automotive dealers in mind, CUDL offers the most complete consumer financing solution for your dealership. We’re talking access to great finance options, deal-closing rates, friendly service, and meaningful local partnerships.

With CUDL you’ll experience:

  • Secure DMS integration for real-time data transfers
  • Instant access to accurate customer loan data with Payoff Solution
  • A comprehensive deal queue that puts all loan details in one place
  • More loan opportunities with a streamlined pre-approval process
  • An in-market support team to help you increase sales and build lender relationships

CUDL Dealership Success

Learn how CUDL is revolutionizing the way dealerships connect with customers, partners, and lenders.


Leverage the Nation's Largest Credit Union Lender Network

Expand your financing options and gain access to more in-market shoppers while delivering a more human(e) approach to car buying that never loses sight of the customer experience.

AutoSMART Expands Your Inventory Exposure

AutoSMART’s suite of digital retail solutions gives your dealership the tools it needs to get more attention from in-market shoppers by increasing your listing visibility, improving relationships with local credit unions, and driving sales. It’s an online shopping site, advertising network, and marketing resource all rolled into one.

What they are saying


30 Years of Automotive Financing Success:
CUDL by the Numbers

With a 30-year legacy of connecting dealers and credit unions, CUDL remains the #1 auto lender by aggregate volume. Take a behind-the-scenes look at CUDL's remarkable impact, as outlined in our latest infographic.


Say “Hello” to the new CUDL Brand

For more than 25 years, the CUDL brand has been a driving force in helping dealerships close more deals. And now, we’re excited to share the NEW CUDL brand— rooted in a customer-first philosophy. Head to our website now to experience the new look…

Continue to CUDL

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