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Automotive Financing

An integrated financing platform built to connect dealerships to the nation’s largest network of credit union lenders

$458 billion

Total Loans Funded (through 2023)

Better Financing. Better Service. Better Partnerships.

We are here to bring back the humanity, the handshake, the moment when the dream of owning a vehicle becomes a reality. That’s why we focus on connecting dealerships to credit unions and their members.

Welcome to the CUDL financing platform and lender network. Developed for speed through efficiency, our intuitive interface and understanding of the needs of dealers make financing with credit unions simple and easy – with no back and forth required. Because when you set out to optimize the business side of the car buying journey, delivering great financing becomes the easy part.

Dealerships Choose CUDL

A Shopping and Financing Solution To Move More Inventory

With over 1,100 partner credit unions nationwide, CUDL can expand your range of financing options. By utilizing CUDL and products such as AutoSMART, dealerships spend less time securing finance and marketing solutions, and more time focusing on moving inventory.


Dealers on the platform


Total funding in 2023

Optimizing Indirect Lending and Performance for Credit Unions

With an unrivaled, sophisticated suite of indirect lending solutions designed around credit union performance and member experience, and over 19,000 dealerships and 50% of all franchise dealers in our network, CUDL is the market-leading indirect lending platform for credit unions.

What They Are Saying

Resources To Drive Performance

From user training programs to features and system updates, we have the resources you need to optimize your performance and ensure you always have the latest news and status updates.

“CUDL’s helped us develop new relationships with customers across a wide base.”


General Manager


Credit union members represented

Seamless Connection to Your DMS and CRM

CUDL gives you the flexibility and speed to process applications faster and easier. And it plays well with others, providing a non-intrusive, secure integration into your existing DMS and CRM for real-time data transfers. Only the relevant data is collected to complete the application. You don’t need a technical mechanic, because we had you in mind when we designed the platform for your success.

Free CUDL eBook
Free CUDL eBook

Discover How Auto Dealerships Close More Deals with Credit Union Financing

See how today’s leading dealerships are achieving success by leveraging a comprehensive lender portfolio. Download CUDL’s latest eBook to learn how partnering with credit union lenders can unlock unique opportunities for flexible loan terms, grant access to competitive interest rates, and more.


Say “Hello” to the new CUDL Brand

For more than 25 years, the CUDL brand has been a driving force in helping dealerships close more deals. And now, we’re excited to share the NEW CUDL brand— rooted in a customer-first philosophy. Head to our website now to experience the new look…

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