CUDL UNVEILS NEW “SELL YOUR RIDE” MEMBER SERVICE FOR THE AUTOSMART PROGRAM
Ontario, CA, March 15, 2011 -- CUDL (www.cudl.com), administrators of the nation’s largest auto lending network for credit unions and the CUDL AutoSMART vehicle shopping website (www.cudlautosmart.com), has unveiled its new Sell Your Ride Member Program for credit union members.
The new program allows members to post their personal vehicles, including automobiles, motorcycles, boats and personal watercraft, and RVs for sale through their credit union’s AutoSMART website. In return, the program provides credit unions with an important tool that helps drive members to their AutoSMART site and increases member lending opportunities. The new service is free of charge to credit unions participating in the CUDL AutoSMART program and their members.
Through Sell Your Ride, credit union members are able to upload and post their vehicle’s information, data and pictures to their credit union’s AutoSMART site’s “Private Party” vehicles section, using the site’s inventory program. Member’s posted vehicles will be seen locally by other members through their credit union’s AutoSMART site, as well as nationally by the 27.5 million members at the more than 930 credit unions currently using the AutoSMART website program.
Introduced in 2005, the AutoSMART website program is designed specifically for credit unions and their members, and provides CUDL’s partnering credit unions with a flexible, versatile vehicle shopping and research site that can be branded, customized, and marketed to members as their own. As a result, the program provides credit unions with a key resource designed to enhance both member brand awareness and overall member satisfaction, and help drive member financing.
For credit union members, the AutoSMART website offers an advanced vehicle shopping experience, providing robust research capabilities and an expanded library of online shopping resources designed to help them get a good deal on their next vehicle purchase.
“The Sell Your Ride program provides our credit unions with an important service designed to help members sell their vehicles, while also helping the credit unions to stay engaged with their members,” said Joe Greenwald, vice president of marketing and communications at CUDL. “Credit unions have an ideal opportunity to provide a valuable free service that’s both beneficial to their members and helps them build loyalty with their base.”
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Based in Ontario, California, CUDL® (a CU Direct Corporation flagship brand) is the leader in point-of-purchase and indirect lending services for the credit union industry. As a Credit Union-owned Service Organization, CUDL develops custom applications, training and marketing programs to help credit unions achieve their indirect vehicle lending goals.
More than 935 credit unions and 6,800 dealerships nationwide rely on CUDL’s national lending network to better serve members’ vehicle shopping needs and drive member financing at the point-of-purchase. For more information about CUDL visit www.cudl.com and www.cudlautosmart.com.